WHY FLUORIDE-FREE TOOTHPASTE: Research shows Americans are receiving more than enough fluoride through water fluoridation. Dr. Bronner's provides an effective fluoride-free toothpaste for consumers who are wishing to reduce fluoride intake
OUR TOOTHPASTE IS CRUELTY-FREE and NEVER TESTED ON ANIMALS: Dr. Bronner’s products and ingredients are never tested on animals so they qualify for the Leaping Bunny logo. Finally, a toothpaste that matches your values!
A SIMPLE FORMULA: Hydrated Silica and Calcium Carbonate act as natural, gentle abrasives; Baking Soda and Potassium Cocoate (made with Organic Coconut Oil) are superb natural cleansers; Organic Essential Oils provide refreshing flavor. It's that simple!
MADE WITH ORGANIC and FAIR TRADE INGREDIENTS: Dr. Bronner's All-One Toothpaste is made with 70% organic ingredients—our low-foaming formula helps whiten teeth, reduce plaque and freshen breath.
NO SYNTHETIC FOAMING AGENTS: Absolutely no Sodium Lauryl Sulfate, Sodium Lauroyl Sarcosinate, Ammonium Lauryl Sulfate, or Sodium Methyl Cocoyl Taurate—none whatsoever! Additionally, there are no artificial colors, flavors, preservatives, or sweeteners included. It is also free from fluoride and not tested on animals!